Discover how to create and train custom AI models that represent your brand's unique identity. Maintain visual consistency across all your fashion content with personalized models.
In fashion, brand identity is everything. Your customers should instantly recognize your content across platforms. But using different stock models or generic AI models creates visual inconsistency that weakens your brand.
Custom AI models solve this by giving you a unique, consistent face for your brand. Once created, your custom model can be used across all your generations, ensuring every piece of content looks like it belongs to the same campaign.
Custom models are AI-generated virtual models trained to have consistent facial features, body proportions, and aesthetic qualities. Unlike our premium library models (which are shared), a custom model is uniquely yours. They cost 40 credits to create and can be used unlimited times afterward.
Custom Model Pricing
Creating a custom model costs 40 credits (one-time). After creation, using the model in generations costs the same as any other model — no extra fees. This makes custom models extremely cost-effective for brands producing regular content.
From the sidebar, click on Models. You will see the premium model library and a "Create Custom Model" option. Click it to begin the creation process.
Describe the ideal model for your brand. Think about age range, ethnicity, overall aesthetic, and the vibe that matches your brand identity. Be specific about what makes this model right for your products.
The AI creates your custom model based on your description. Review the generated model — check that the look, style, and overall feel align with your brand. If it is not quite right, you can regenerate with adjusted parameters.
Once satisfied, save your custom model. It will appear in your personal model library alongside the premium models. Select it whenever you generate content to maintain perfect brand consistency.
Create Multiple Models
Most successful brands create 2-3 custom models to represent different aspects of their collection. A casual lifestyle model, an editorial high-fashion model, and a diverse representation model covers most use cases.
Seasonal Consistency
Use the same custom models across entire seasonal collections. This creates a cohesive lookbook feel where all items appear to belong together, strengthening your brand narrative.
A/B Testing with Models
Generate the same product on different custom models and test which performs better with your audience. Data-driven model selection can significantly improve conversion rates.
Brands using custom AI models report 40% higher content consistency scores and 25% faster content production cycles. The initial investment of 40 credits pays for itself within the first few generations through improved engagement and brand recognition.
Your brand model is your virtual brand ambassador. Invest time in getting it right, and it will represent your brand beautifully across thousands of generations.
— Fittins AI Team
