Building Your Brand with AI Custom Models
Discover how to create custom AI models that represent your brand's unique identity. Maintain visual consistency across all your fashion content with personalized models.
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The Power of Brand Consistency
In fashion, brand identity is everything. Your customers should instantly recognize your content across platforms. But using different stock models or generic AI models creates visual inconsistency that weakens your brand.
Custom AI models solve this by giving you a unique, consistent face for your brand. Once created, your custom model can be used across all your generations, ensuring every piece of content looks like it belongs to the same campaign.
What Are Custom Models?
Custom models are AI-generated virtual models, created from a reference photo or a text description, with consistent facial features, body proportions, and aesthetic qualities. Unlike our premium library models (which are shared), a custom model is uniquely yours. They cost 40 credits to create and can be used unlimited times afterward. Custom models are available on paid plans: up to 10 on Creator Kickstart and Starter, 50 on Pro and Business, and 100 on Enterprise.
Custom Model Pricing
Creating a custom model costs 40 credits (one-time). After creation, using the model in generations costs the same as any other model — no extra fees. This makes custom models extremely cost-effective for brands producing regular content.
Creating Your Custom Model
Navigate to the Models Page
From the sidebar, click on Models. You will see the premium model library and a "Create Custom Model" option. Click it to begin the creation process.
Define Your Model's Characteristics
Describe the ideal model for your brand. Think about age range, ethnicity, overall aesthetic, and the vibe that matches your brand identity. Be specific about what makes this model right for your products.
Generate and Review
The AI creates your custom model based on your description. Review the generated model — check that the look, style, and overall feel align with your brand. If it is not quite right, you can regenerate with adjusted parameters.
Save and Start Using
Once satisfied, save your custom model. It will appear in your personal model library alongside the premium models. Select it whenever you generate content to maintain perfect brand consistency.
Brand Strategy Tips
Create Multiple Models
A good starting point is 2-3 custom models to represent different aspects of their collection. A casual lifestyle model, an editorial high-fashion model, and a diverse representation model covers most use cases.
Seasonal Consistency
Use the same custom models across entire seasonal collections. This creates a cohesive lookbook feel where all items appear to belong together, strengthening your brand narrative.
A/B Testing with Models
Generate the same product on different custom models and test which performs better with your audience. Data-driven model selection can significantly improve conversion rates.
Real-World Impact
Custom AI models give your content a consistent face, which makes a feed, a catalog, or a campaign read as one brand. At 40 credits, a custom model costs the same as a single image at default settings, and you can reuse it across every generation.
Your brand model is your virtual brand ambassador. Invest time in getting it right, and it will represent your brand beautifully across thousands of generations.
— Fittins AI Team
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